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	<title>Polarity &#187; Twitter</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Twitter Tools and Tips for Online Retailers</title>
		<link>http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/</link>
		<comments>http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 18:31:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Twitter tips for online retailers]]></description>
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		<title>Voila! Twitter&#8217;s Role in Marketing is Understood</title>
		<link>http://polarityinc.com/2009/02/voila-twitters-role-in-marketing-is-understood/</link>
		<comments>http://polarityinc.com/2009/02/voila-twitters-role-in-marketing-is-understood/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:46:49 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[This post helps marketers figure out where Twitter fits in their overall strategy.  It's not the "end all" -- but it can be effective the grabbing attention you need to engage in conversation elsewhere. ]]></description>
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