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	<title>Polarity &#187; social media</title>
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		<title>Small Business: Now is Your Time to Roar!</title>
		<link>http://polarityinc.com/2009/03/small-businesses-now-is-your-time-to-roar/</link>
		<comments>http://polarityinc.com/2009/03/small-businesses-now-is-your-time-to-roar/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 19:52:06 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[This post points out that in today's challenging global economy, being small is the new big.  Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions.  It is actually a great time to be a small company.]]></description>
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		<title>Maybe Bill Murray Was on to Something</title>
		<link>http://polarityinc.com/2009/01/delivering-brand-promise/</link>
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		<pubDate>Sun, 04 Jan 2009 22:26:43 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[marketing execution]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[This post cautions/reminds marketers that even the best social media tools in the wrong hands can wreak havoc on your marketing plan.]]></description>
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