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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Marketers:  We&#8217;ve Seen the Enemy &#8212; and It&#8217;s Us</title>
		<link>http://polarityinc.com/2009/05/marketers-weve-seen-the-enemy-and-its-us/</link>
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		<pubDate>Sat, 09 May 2009 16:48:52 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[Execution]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[This post comments on marketers being their own worst enemies for lack of change.  Fear, apathy, laziness, and other factors combine to paralyze implementing the ideas of best-selling experts.]]></description>
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		<title>Paradigm Shift: From Monolog to Dialogue</title>
		<link>http://polarityinc.com/2009/01/marketing-insights-sales-results/</link>
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		<pubDate>Mon, 12 Jan 2009 23:20:36 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[brand reputation management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Permission marketing]]></category>
		<category><![CDATA[ROI]]></category>

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		<description><![CDATA[Polarity helps marketers overcome their reliance on interruption advertising by learning how to identify profitable buyers, connect with them to build trust, and convert trust to sales. ]]></description>
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