// archives

ROI

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Marketers: We’ve Seen the Enemy — and It’s Us

This post comments on marketers being their own worst enemies for lack of change. Fear, apathy, laziness, and other factors combine to paralyze implementing the ideas of best-selling experts.

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Paradigm Shift: From Monolog to Dialogue

Polarity helps marketers overcome their reliance on interruption advertising by learning how to identify profitable buyers, connect with them to build trust, and convert trust to sales.

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