// archives

ROI

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Marketers: We’ve Seen the Enemy — and It’s Us

This post comments on marketers being their own worst enemies for lack of change. Fear, apathy, laziness, and other factors combine to paralyze implementing the ideas of best-selling experts.

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Paradigm Shift: From Monolog to Dialogue

Polarity helps marketers improve demand generation by identifying profitable buyers, connecting with them to build trust, and converting trust to sales.

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