// archives

ROI

This tag is associated with 1 posts

Marketers: We’ve Seen the Enemy — and It’s Us

This post comments on marketers being their own worst enemies for lack of change. Fear, apathy, laziness, and other factors combine to paralyze implementing the ideas of best-selling experts.

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Paradigm Shift: From Monolog to Dialogue

Polarity helps companies overcome their reliance on interruption advertising by learning how to map/execute tactics along the sales funnel and then measure what works best to produce ROI.

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