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	<title>Polarity &#187; retention</title>
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	<link>http://polarityinc.com</link>
	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>The Best Offense is a Good Defense: Why Retention Matters</title>
		<link>http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/</link>
		<comments>http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:35:17 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing budget allocation]]></category>
		<category><![CDATA[retention]]></category>

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		<description><![CDATA[This blog post revisits why retention is key during slowing economic times.  It is more effective, offers superior ROI, and forces marketers to examine/improve the brand experience.]]></description>
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