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purchase funnel

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Are Traditional Ad Agencies Relevant Anymore?

By Steve Patti ⋅ March 17, 2009 ⋅ 2 comments

This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.

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Ad Age Agrees — CMO’s to Be Financially Accountable

By Steve Patti ⋅ March 12, 2009 ⋅ Post a comment

Ad Age article highlighting the increasing focus on CMO’s to be financially accountable for marketing performance.

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Removing the Blindfold When Making Budget Cuts

By Steve Patti ⋅ March 2, 2009 ⋅ Post a comment

This post highlights the value of using monitoring the social web and analyzing sales funnel performance to better understand ROI and the performance of marketing tactics when considering budget cuts.

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