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	<title>Polarity &#187; Permission marketing</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Are Traditional Ad Agencies Relevant Anymore?</title>
		<link>http://polarityinc.com/2009/03/are-ad-agencies-relevant-anymore/</link>
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		<pubDate>Tue, 17 Mar 2009 13:13:23 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
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		<category><![CDATA[advertising]]></category>
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		<description><![CDATA[This post questions whether the traditional ad agency is relevant in today's marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.]]></description>
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		<title>Paradigm Shift: From Monolog to Dialogue</title>
		<link>http://polarityinc.com/2009/01/marketing-insights-sales-results/</link>
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		<pubDate>Mon, 12 Jan 2009 23:20:36 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[brand reputation management]]></category>
		<category><![CDATA[branding]]></category>
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		<description><![CDATA[Polarity helps marketers overcome their reliance on interruption advertising by learning how to identify profitable buyers, connect with them to build trust, and convert trust to sales. ]]></description>
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