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Permission marketing

This tag is associated with 1 posts

Are Traditional Ad Agencies Relevant Anymore?

By Steve Patti ⋅ March 17, 2009 ⋅ 2 comments

This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.

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Paradigm Shift: From Monolog to Dialogue

By Steve Patti ⋅ January 12, 2009 ⋅ Post a comment

Polarity helps companies overcome their reliance on interruption advertising by learning how to map/execute tactics along the sales funnel and then measure what works best to produce ROI.

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