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Permission marketing

This tag is associated with 1 posts

Are Traditional Ad Agencies Relevant Anymore?

By Steve Patti ⋅ March 17, 2009 ⋅ 2 comments

This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.

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Paradigm Shift: From Monolog to Dialogue

By Steve Patti ⋅ January 12, 2009 ⋅ Post a comment

Polarity helps marketers overcome their reliance on interruption advertising by learning how to identify profitable buyers, connect with them to build trust, and convert trust to sales.

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