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	<title>Polarity &#187; marketing strategy</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Marketing Lessons from a Fisherman</title>
		<link>http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/</link>
		<comments>http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:10:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[segmentation]]></category>

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		<description><![CDATA[This post examines the planning a fisherman employs to ensure a successful catch.  In most cases, it's more rigor that the average marketer invests in a multi-million dollar ad campaign.  Where do you rate?]]></description>
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		<title>Are Three Spotted Badgers Worth One Purple Cow?</title>
		<link>http://polarityinc.com/2009/01/marketing-innovation-in-steps/</link>
		<comments>http://polarityinc.com/2009/01/marketing-innovation-in-steps/#comments</comments>
		<pubDate>Mon, 12 Jan 2009 23:16:27 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing strategy]]></category>

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		<description><![CDATA[OK, so you know by now that we enjoy reading Seth Godin&#8217;s musings from time to time about permission and innovation.   Not that Seth has originated the idea of actually &#8220;doing what you say&#8221; &#8212; but he&#8217;s served notice on marketers to stop the interruption and starting courting your customers. As we&#8217;ve sat with some [...]]]></description>
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		<title>Who Moved My Cheese?</title>
		<link>http://polarityinc.com/2009/01/reinvent-yourself-economy/</link>
		<comments>http://polarityinc.com/2009/01/reinvent-yourself-economy/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 23:15:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[marketing strategy]]></category>

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		<description><![CDATA[Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read.  Its called &#8220;Who Moved My Cheese&#8221; and is an entertaining commentary on what happens to people [...]]]></description>
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