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marketing strategy

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Marketing Lessons from a Fisherman

By Steve Patti ⋅ July 30, 2009 ⋅ Post a comment

This post examines the planning a fisherman employs to ensure a successful catch. In most cases, it’s more rigor that the average marketer invests in a multi-million dollar ad campaign. Where do you rate?

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Are Three Spotted Badgers Worth One Purple Cow?

By Steve Patti ⋅ January 12, 2009 ⋅ Post a comment

OK, so you know by now that we enjoy reading Seth Godin’s musings from time to time about permission and innovation.   Not that Seth has originated the idea of actually “doing what you say” — but he’s served notice on marketers to stop the interruption and starting courting your customers. As we’ve sat with some [...]

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Who Moved My Cheese?

By Steve Patti ⋅ January 9, 2009 ⋅ Post a comment

Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read.  Its called “Who Moved My Cheese” and is an entertaining commentary on what happens to people [...]

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