<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Polarity &#187; marketing measurement</title>
	<atom:link href="http://polarityinc.com/tag/marketing-measurement/feed/" rel="self" type="application/rss+xml" />
	<link>http://polarityinc.com</link>
	<description>Helping companies go beyond ad impressions to actually sell something</description>
	<lastBuildDate>Tue, 27 Jul 2010 20:27:54 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Marketers &#8211; Are You Ready for the New Normal?</title>
		<link>http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/</link>
		<comments>http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 23:22:09 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[marketing measurement]]></category>
		<category><![CDATA[slowing economy]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=475</guid>
		<description><![CDATA[This post examines the "new normal" as defined by economists where economic growth will be replaced with economic survival.  Marketers need to be ready for the "new normal" by embracing measurement, testing, and optimization of their tactics.]]></description>
		<wfw:commentRss>http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Removing the Blindfold When Making Budget Cuts</title>
		<link>http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/</link>
		<comments>http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 16:36:02 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing measurement]]></category>
		<category><![CDATA[purchase funnel]]></category>
		<category><![CDATA[social web]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=385</guid>
		<description><![CDATA[This post highlights the value of using monitoring the social web and analyzing sales funnel performance to better understand ROI and the performance of marketing tactics when considering budget cuts. ]]></description>
		<wfw:commentRss>http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Forensics: Establishing Performance Metrics</title>
		<link>http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/</link>
		<comments>http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 04:49:15 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer acquisition cost]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[marketing measurement]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=242</guid>
		<description><![CDATA[This post offers some tips for marketers wanting to know where they should begin in terms of examining metrics that drive their business.  ]]></description>
		<wfw:commentRss>http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
