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marketing measurement

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Marketers – Are You Ready for the New Normal?

By Steve Patti ⋅ April 10, 2009 ⋅ Post a comment

This post examines the “new normal” as defined by economists where economic growth will be replaced with economic survival. Marketers need to be ready for the “new normal” by embracing measurement, testing, and optimization of their tactics.

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Removing the Blindfold When Making Budget Cuts

By Steve Patti ⋅ March 2, 2009 ⋅ Post a comment

This post highlights the value of using monitoring the social web and analyzing sales funnel performance to better understand ROI and the performance of marketing tactics when considering budget cuts.

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Marketing Forensics: Establishing Performance Metrics

By Steve Patti ⋅ February 2, 2009 ⋅ Post a comment

This post offers some tips for marketers wanting to know where they should begin in terms of examining metrics that drive their business.

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