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	<title>Polarity &#187; interruption advertising</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Super Bowl Halftime: Prepare to be Offended</title>
		<link>http://polarityinc.com/2009/02/offensive-superbowl-advertising/</link>
		<comments>http://polarityinc.com/2009/02/offensive-superbowl-advertising/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 01:02:44 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[interruption advertising]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=229</guid>
		<description><![CDATA[This post examines the obsession with creating 5 seconds of fame with expensive broadcast media instead of building brand preference over a long-term customer relationship.]]></description>
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