// archives

increasing sales

This tag is associated with 1 posts

Influencing Buyers to Choose Your Brand

By Steve Patti ⋅ February 17, 2012 ⋅ Post a comment

A trend is emerging across industries such as healthcare, banking and technology with regards to what influences buyers to choose a particular brand. A company’s website and references from peers overwhelmingly carry more influence/weight that professionally prepared collateral and email campaigns. Read why.

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Increasing Sales May Not be Related to Selling

By Steve Patti ⋅ February 6, 2009 ⋅ One comment

Sales are down, should we fire the sales guys? No — perhaps you should fire the Ops guys! This post examines how failures across the organization may be the reason your brand stinks and sales are down.

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