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GM

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The $50 Billion Gamble and Why Ads (alone) Don’t Sell Products

By Steve Patti ⋅ June 2, 2009 ⋅ 3 comments

GM’s woes and need for $50B in capital is a symptom — the cause is their refusal to connect with customers, listen, and respond. Let’s hope they get it right this time around.

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