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	<title>Polarity &#187; customer lifetime value</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Marketing Forensics: Establishing Performance Metrics</title>
		<link>http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/</link>
		<comments>http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/#comments</comments>
		<pubDate>Tue, 03 Feb 2009 04:49:15 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer acquisition cost]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[marketing measurement]]></category>

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		<description><![CDATA[This post offers some tips for marketers wanting to know where they should begin in terms of examining metrics that drive their business.  ]]></description>
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		<title>Customer Lifetime Value Calculator</title>
		<link>http://polarityinc.com/2009/01/customer-lifetime-value-calculator/</link>
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		<pubDate>Wed, 28 Jan 2009 15:47:19 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer acquisition cost]]></category>
		<category><![CDATA[customer lifetime value]]></category>

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		<description><![CDATA[For those of you wondering about customer lifetime value, why it&#8217;s important, and how to calculate it &#8212; here&#8217;s an easy-to-understand narrative and simple lifetime value calculator, (compliments of the Harvard Business School). This is one of the core &#8220;foundation questions&#8221; we ask our clients and is part of our separate blog post series on the [...]]]></description>
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		<title>Measuring Marketing Basics</title>
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		<pubDate>Mon, 26 Jan 2009 23:20:32 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer buying cycle]]></category>
		<category><![CDATA[customer churn]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer referral]]></category>
		<category><![CDATA[customer retention]]></category>

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		<description><![CDATA[This post is an introduction to basic metrics that marketers should be tracking as part of an overall performance measurement approach.]]></description>
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		<title>You Can&#8217;t Manage What You Can&#8217;t Measure</title>
		<link>http://polarityinc.com/2009/01/measuring-business-performance/</link>
		<comments>http://polarityinc.com/2009/01/measuring-business-performance/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 23:14:34 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer profitability]]></category>
		<category><![CDATA[marketing ROI]]></category>

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		<description><![CDATA[This post examines raises the question of why some C-level executives fail to demand accountability from their marketing departments and how budgets are spend each year without measuring financial performance.]]></description>
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