customer lifetime value
Marketing Forensics: Establishing Performance Metrics
This post offers some tips for marketers wanting to know where they should begin in terms of examining metrics that drive their business.
Customer Lifetime Value Calculator
For those of you wondering about customer lifetime value, why it’s important, and how to calculate it — here’s an easy-to-understand narrative and simple lifetime value calculator, (compliments of the Harvard Business School). This is one of the core “foundation questions” we ask our clients and is part of our separate blog post series on the [...]
Measuring Marketing Basics
This post is an introduction to basic metrics that marketers should be tracking as part of an overall performance measurement approach.
You Can’t Manage What You Can’t Measure
This post examines raises the question of why some C-level executives fail to demand accountability from their marketing departments and how budgets are spend each year without measuring financial performance.
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