<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Polarity &#187; customer buying cycle</title>
	<atom:link href="http://polarityinc.com/tag/customer-buying-cycle/feed/" rel="self" type="application/rss+xml" />
	<link>http://polarityinc.com</link>
	<description>Helping companies go beyond ad impressions to actually sell something</description>
	<lastBuildDate>Fri, 17 Feb 2012 21:00:42 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.2</generator>
		<item>
		<title>Measuring Marketing Basics</title>
		<link>http://polarityinc.com/2009/01/measuring-marketing-basics/</link>
		<comments>http://polarityinc.com/2009/01/measuring-marketing-basics/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 23:20:32 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[customer buying cycle]]></category>
		<category><![CDATA[customer churn]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer referral]]></category>
		<category><![CDATA[customer retention]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=158</guid>
		<description><![CDATA[This post is an introduction to basic metrics that marketers should be tracking as part of an overall performance measurement approach.]]></description>
		<wfw:commentRss>http://polarityinc.com/2009/01/measuring-marketing-basics/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

