// archives

customer acquisition

This tag is associated with 1 posts

Why Do New Customers Get the Best Deals?

By Steve Patti ⋅ January 27, 2009 ⋅ Post a comment

This post examines why we (as marketers) are obsessed with acquisition while we allow our best customers to defect to a competitor.

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Measuring Marketing Basics

By Steve Patti ⋅ January 26, 2009 ⋅ 2 comments

This post is an introduction to basic metrics that marketers should be tracking as part of an overall performance measurement approach.

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