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customer acquisition cost

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Marketing Forensics: Establishing Performance Metrics

By Steve Patti ⋅ February 2, 2009 ⋅ Post a comment

This post offers some tips for marketers wanting to know where they should begin in terms of examining metrics that drive their business.

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Customer Lifetime Value Calculator

By Steve Patti ⋅ January 28, 2009 ⋅ Post a comment

For those of you wondering about customer lifetime value, why it’s important, and how to calculate it — here’s an easy-to-understand narrative and simple lifetime value calculator, (compliments of the Harvard Business School). This is one of the core “foundation questions” we ask our clients and is part of our separate blog post series on the [...]

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