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	<title>Polarity &#187; CRM</title>
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	<link>http://polarityinc.com</link>
	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>How to Rate (Select) an Ad Agency</title>
		<link>http://polarityinc.com/2009/09/how-to-rate-select-an-ad-agency/</link>
		<comments>http://polarityinc.com/2009/09/how-to-rate-select-an-ad-agency/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:41:56 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[dialog]]></category>

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		<description><![CDATA[This post provides specific thoughts and screening criteria for selecting an ad agency in the era of interaction (not interruption) marketing.]]></description>
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		<title>Marketing Lessons from a Fisherman</title>
		<link>http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/</link>
		<comments>http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 13:10:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[segmentation]]></category>

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		<description><![CDATA[This post examines the planning a fisherman employs to ensure a successful catch.  In most cases, it's more rigor that the average marketer invests in a multi-million dollar ad campaign.  Where do you rate?]]></description>
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		<title>The Best Offense is a Good Defense: Why Retention Matters</title>
		<link>http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/</link>
		<comments>http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 22:35:17 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[marketing budget allocation]]></category>
		<category><![CDATA[retention]]></category>

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		<description><![CDATA[This blog post revisits why retention is key during slowing economic times.  It is more effective, offers superior ROI, and forces marketers to examine/improve the brand experience.]]></description>
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