// archives

CRM

This tag is associated with 1 posts

How to Rate (Select) an Ad Agency

By Steve Patti ⋅ September 29, 2009 ⋅ 6 comments

This post provides specific thoughts and screening criteria for selecting an ad agency in the era of interaction (not interruption) marketing.

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Marketing Lessons from a Fisherman

By Steve Patti ⋅ July 30, 2009 ⋅ Post a comment

This post examines the planning a fisherman employs to ensure a successful catch. In most cases, it’s more rigor that the average marketer invests in a multi-million dollar ad campaign. Where do you rate?

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The Best Offense is a Good Defense: Why Retention Matters

By Steve Patti ⋅ July 13, 2009 ⋅ Post a comment

This blog post revisits why retention is key during slowing economic times. It is more effective, offers superior ROI, and forces marketers to examine/improve the brand experience.

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