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	<title>Polarity &#187; brand promise</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Frontline Employees &#8211; Brand Ambassadors or Brand Assassins?</title>
		<link>http://polarityinc.com/2010/01/frontline-employees-brand-ambassadors-or-brand-killers/</link>
		<comments>http://polarityinc.com/2010/01/frontline-employees-brand-ambassadors-or-brand-killers/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 00:22:31 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand promise]]></category>
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		<description><![CDATA[Frontline employees are the key to a positive brand experience in business, but nowhere is this more critical than services businesses.  Here's an example of a management failure to enroll frontline employees in becoming brand ambassadors.]]></description>
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		<title>Increasing Sales May Not be Related to Selling</title>
		<link>http://polarityinc.com/2009/02/increasing-sales-may-not-be-related-to-selling/</link>
		<comments>http://polarityinc.com/2009/02/increasing-sales-may-not-be-related-to-selling/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 18:22:35 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand promise]]></category>
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		<description><![CDATA[Sales are down, should we fire the sales guys?  No -- perhaps you should fire the Ops guys!  This post examines how failures across the organization may be the reason your brand stinks and sales are down.]]></description>
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