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	<title>Polarity &#187; brand assessment</title>
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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Marketing Forensics: Brand Reputation Assessment</title>
		<link>http://polarityinc.com/2009/02/assessing-brand-position/</link>
		<comments>http://polarityinc.com/2009/02/assessing-brand-position/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 05:50:18 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Measurement]]></category>
		<category><![CDATA[brand assessment]]></category>
		<category><![CDATA[brand position]]></category>
		<category><![CDATA[brand reputation]]></category>

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		<description><![CDATA[This post highlights a basic, but important step for marketers -- to ensure that you have an accurate assessment of where your brand is today before building a marketing plan to take you somewhere else tomorrow.]]></description>
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		<title>Why You Need to Continually Assess Your Brand Position</title>
		<link>http://polarityinc.com/2009/01/why-you-need-to-assess-brand-position/</link>
		<comments>http://polarityinc.com/2009/01/why-you-need-to-assess-brand-position/#comments</comments>
		<pubDate>Thu, 29 Jan 2009 17:09:54 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[brand assessment]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[marketing planning]]></category>

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		<description><![CDATA[If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You&#8217;ve probably heard people reference &#8220;needing to get from point A to point B&#8221; to describe their career, business, or other aspects of their life.   Sounds simple, right? &#8230;. or is [...]]]></description>
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