// archives

brand assessment

This tag is associated with 1 posts

Marketing Forensics: Brand Reputation Assessment

By Steve Patti ⋅ February 3, 2009 ⋅ Post a comment

This post highlights a basic, but important step for marketers — to ensure that you have an accurate assessment of where your brand is today before building a marketing plan to take you somewhere else tomorrow.

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Why You Need to Continually Assess Your Brand Position

By Steve Patti ⋅ January 29, 2009 ⋅ Post a comment

If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You’ve probably heard people reference “needing to get from point A to point B” to describe their career, business, or other aspects of their life.   Sounds simple, right? …. or is [...]

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