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bank marketing

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Is it the Size of the Gun or the Aim that Determines Sales Success?

By Steve Patti ⋅ April 5, 2011 ⋅ Post a comment

In the financial world, it seems that branch and ATM locations have become an obsession — but is reach as important as aim? Distribution without focus is costly and we examine why customer mix is critical to profitable growth.

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Bank Industry Marketing: Oxymoron or Opportunity?

By Steve Patti ⋅ August 12, 2009 ⋅ 2 comments

This is a great time to be bank. In the midst of turmoil, a phoenix can rise out of the ashes — that is, banks have an opportunity to reach out and connect with consumers like never before.

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