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		<title>How Subaru Stubbed its Toe at Whole Foods</title>
		<link>http://polarityinc.com/2009/11/how-subaru-stubbed-its-toe-at-whole-foods/</link>
		<comments>http://polarityinc.com/2009/11/how-subaru-stubbed-its-toe-at-whole-foods/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:56:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[field marketing]]></category>
		<category><![CDATA[subaru]]></category>
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		<description><![CDATA[Environmentally friendly and hip brand (Subaru) takes a good idea and botches the execution -- "who's to blame" is less important than "how to avoid" making the same mistake.]]></description>
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