advertising
When Healthcare Professionals Receive the Wrong Diagnosis
Despite their academic pedigree, physicians and healthcare insurance providers continue to receive the wrong diagnosis for their sales ills. Confusing advertising for marketing can be dangerous — particularly when the research shows the latter is what drives sales.
Are Traditional Ad Agencies Relevant Anymore?
This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.
Super Bowl Halftime: Prepare to be Interrupted
Well, we’re about a week away from America’s biggest TV spectacle. No, its not the Super Bowl — rather, the Super Bowl halftime advertisements. Every year its a contest to see how much a brand can spend to interrupt and hopefully entertain viewers in TV spots that are now as short as 5 seconds. We’ve [...]
All logos, brands and trademarks are the property of their respective owners. All rights reserved.
Recent Comments