Strategy
Doug Hall is on to Something: End the Marketing Madness
This post prompts marketers to self-examine their positioning and marketing culture. Tricks/offers work to stimulate short-term sales, but are you engaged in meaningful marketing to build long-term ROI?
Why You Need to Continually Assess Your Brand Position
If you intend to write an annual marketing plan, then you also need to assess your brand position as part of the process. You’ve probably heard people reference “needing to get from point A to point B” to describe their career, business, or other aspects of their life. Sounds simple, right? …. or is [...]
Why Do New Customers Get the Best Deals?
This post examines why we (as marketers) are obsessed with acquisition while we allow our best customers to defect to a competitor.
Are Three Spotted Badgers Worth One Purple Cow?
OK, so you know by now that we enjoy reading Seth Godin’s musings from time to time about permission and innovation. Not that Seth has originated the idea of actually “doing what you say” — but he’s served notice on marketers to stop the interruption and starting courting your customers. As we’ve sat with some [...]
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