Polarity » Strategy http://polarityinc.com Helping companies go beyond ad impressions to actually sell something Sun, 02 Oct 2011 23:11:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 New Endangered Species: The Brand Positioning Statement http://polarityinc.com/2011/01/new-endangered-species-the-brand-positioning-statement/ http://polarityinc.com/2011/01/new-endangered-species-the-brand-positioning-statement/#comments Tue, 25 Jan 2011 03:16:30 +0000 Steve Patti http://polarityinc.com/?p=1126 http://polarityinc.com/2011/01/new-endangered-species-the-brand-positioning-statement/feed/ 1 Growth Through Focus http://polarityinc.com/2010/10/growth-through-focus/ http://polarityinc.com/2010/10/growth-through-focus/#comments Fri, 22 Oct 2010 01:38:15 +0000 Steve Patti http://polarityinc.com/?p=1089 http://polarityinc.com/2010/10/growth-through-focus/feed/ 0 Gaining Strategic Focus http://polarityinc.com/2010/10/gaining-strategic-focus/ http://polarityinc.com/2010/10/gaining-strategic-focus/#comments Fri, 15 Oct 2010 22:48:23 +0000 Steve Patti http://polarityinc.com/?p=1086 http://polarityinc.com/2010/10/gaining-strategic-focus/feed/ 0 A Lost Art: Putting a Face on Your Brand http://polarityinc.com/2010/07/the-lost-art-putting-a-face-on-your-brand/ http://polarityinc.com/2010/07/the-lost-art-putting-a-face-on-your-brand/#comments Fri, 09 Jul 2010 15:00:48 +0000 Steve Patti http://polarityinc.com/?p=1049 http://polarityinc.com/2010/07/the-lost-art-putting-a-face-on-your-brand/feed/ 0 When Healthcare Professionals Receive the Wrong Diagnosis http://polarityinc.com/2010/02/even-doctors-can-end-up-with-the-wrong-prescription/ http://polarityinc.com/2010/02/even-doctors-can-end-up-with-the-wrong-prescription/#comments Wed, 10 Feb 2010 02:49:16 +0000 Steve Patti http://polarityinc.com/?p=995 http://polarityinc.com/2010/02/even-doctors-can-end-up-with-the-wrong-prescription/feed/ 1 Marketing Lessons from a Fisherman http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/ http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/#comments Thu, 30 Jul 2009 13:10:38 +0000 Steve Patti http://polarityinc.com/?p=682 http://polarityinc.com/2009/07/marketing-lessons-from-a-fisherman/feed/ 0 The Best Offense is a Good Defense: Why Retention Matters http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/ http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/#comments Mon, 13 Jul 2009 22:35:17 +0000 Steve Patti http://polarityinc.com/?p=661 http://polarityinc.com/2009/07/the-best-offense-is-a-good-defense-why-retention-matters/feed/ 0 The $50 Billion Gamble and Why Ads (alone) Don’t Sell Products http://polarityinc.com/2009/06/the-50-billion-gamble-and-why-ads-dont-sell-products/ http://polarityinc.com/2009/06/the-50-billion-gamble-and-why-ads-dont-sell-products/#comments Tue, 02 Jun 2009 19:57:57 +0000 Steve Patti http://polarityinc.com/?p=588 http://polarityinc.com/2009/06/the-50-billion-gamble-and-why-ads-dont-sell-products/feed/ 3 Marketers: We’ve Seen the Enemy — and It’s Us http://polarityinc.com/2009/05/marketers-weve-seen-the-enemy-and-its-us/ http://polarityinc.com/2009/05/marketers-weve-seen-the-enemy-and-its-us/#comments Sat, 09 May 2009 16:48:52 +0000 Steve Patti http://polarityinc.com/?p=546 http://polarityinc.com/2009/05/marketers-weve-seen-the-enemy-and-its-us/feed/ 1 Removing the Blindfold When Making Budget Cuts http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/ http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/#comments Mon, 02 Mar 2009 16:36:02 +0000 Steve Patti http://polarityinc.com/?p=385 http://polarityinc.com/2009/03/removing-the-blindfold-when-making-budget-cuts/feed/ 0