Polarity » Measurement http://polarityinc.com Helping companies go beyond ad impressions to actually sell something Fri, 17 Feb 2012 21:00:42 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Marketers – Are You Ready for the New Normal? http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/ http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/#comments Fri, 10 Apr 2009 23:22:09 +0000 Steve Patti http://polarityinc.com/?p=475 http://polarityinc.com/2009/04/are-you-ready-for-the-new-normal/feed/ 0 Ad Age Agrees — CMO’s to Be Financially Accountable http://polarityinc.com/2009/03/ad-age-agrees-cmos-to-be-financially-accountable/ http://polarityinc.com/2009/03/ad-age-agrees-cmos-to-be-financially-accountable/#comments Thu, 12 Mar 2009 19:22:59 +0000 Steve Patti http://polarityinc.com/?p=395 http://polarityinc.com/2009/03/ad-age-agrees-cmos-to-be-financially-accountable/feed/ 0 Marketing Forensics: Brand Reputation Assessment http://polarityinc.com/2009/02/assessing-brand-position/ http://polarityinc.com/2009/02/assessing-brand-position/#comments Wed, 04 Feb 2009 05:50:18 +0000 Steve Patti http://polarityinc.com/?p=246 http://polarityinc.com/2009/02/assessing-brand-position/feed/ 0 Marketing Forensics: Establishing Performance Metrics http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/ http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/#comments Tue, 03 Feb 2009 04:49:15 +0000 Steve Patti http://polarityinc.com/?p=242 http://polarityinc.com/2009/02/measuring-customer-lifetime-value-and-acquisition-cost/feed/ 0 Customer Lifetime Value Calculator http://polarityinc.com/2009/01/customer-lifetime-value-calculator/ http://polarityinc.com/2009/01/customer-lifetime-value-calculator/#comments Wed, 28 Jan 2009 15:47:19 +0000 Steve Patti http://polarityinc.com/?p=208 http://polarityinc.com/2009/01/customer-lifetime-value-calculator/feed/ 0 Measuring Marketing Basics http://polarityinc.com/2009/01/measuring-marketing-basics/ http://polarityinc.com/2009/01/measuring-marketing-basics/#comments Mon, 26 Jan 2009 23:20:32 +0000 Steve Patti http://polarityinc.com/?p=158 http://polarityinc.com/2009/01/measuring-marketing-basics/feed/ 2 You Can’t Manage What You Can’t Measure http://polarityinc.com/2009/01/measuring-business-performance/ http://polarityinc.com/2009/01/measuring-business-performance/#comments Fri, 16 Jan 2009 23:14:34 +0000 Steve Patti http://polarity.creativelink.us/?p=10 http://polarityinc.com/2009/01/measuring-business-performance/feed/ 0