Industry Info
How to Rate (Select) an Ad Agency
This post provides specific thoughts and screening criteria for selecting an ad agency in the era of interaction (not interruption) marketing.
Bank Industry Marketing: Oxymoron or Opportunity?
This is a great time to be bank. In the midst of turmoil, a phoenix can rise out of the ashes — that is, banks have an opportunity to reach out and connect with consumers like never before.
Marketers – Are You Ready for the New Normal?
This post examines the “new normal” as defined by economists where economic growth will be replaced with economic survival. Marketers need to be ready for the “new normal” by embracing measurement, testing, and optimization of their tactics.
Are Traditional Ad Agencies Relevant Anymore?
This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.
“Strategery” is Not Just for Will Farrell
This post highlights the continual struggle for traditional ad agencies to shed their singular role in creating awareness and embrace the opportunity to be an integrated marketing solution to their clients’ problems.
Super Bowl Halftime: Prepare to be Offended
This post examines the obsession with creating 5 seconds of fame with expensive broadcast media instead of building brand preference over a long-term customer relationship.
Super Bowl Halftime: Prepare to be Interrupted
Well, we’re about a week away from America’s biggest TV spectacle. No, its not the Super Bowl — rather, the Super Bowl halftime advertisements. Every year its a contest to see how much a brand can spend to interrupt and hopefully entertain viewers in TV spots that are now as short as 5 seconds. We’ve [...]
Paradigm Shift: From Monolog to Dialogue
Polarity helps companies overcome their reliance on interruption advertising by learning how to map/execute tactics along the sales funnel and then measure what works best to produce ROI.
Who Moved My Cheese?
Reinventing yourself must may be the single most important skill you can develop to survive 2009 and beyond. Last year, a friend of mine loaned me a little book that most of you have probably heard of, or read. Its called “Who Moved My Cheese” and is an entertaining commentary on what happens to people [...]
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