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	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Are Traditional Ad Agencies Relevant Anymore?</title>
		<link>http://polarityinc.com/2009/03/are-ad-agencies-relevant-anymore/</link>
		<comments>http://polarityinc.com/2009/03/are-ad-agencies-relevant-anymore/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:13:23 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
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		<category><![CDATA[Industry Info]]></category>
		<category><![CDATA[advertising]]></category>
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		<description><![CDATA[This post questions whether the traditional ad agency is relevant in today's marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.]]></description>
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