Execution
Small Business: Now is Your Time to Roar!
This post points out that in today’s challenging global economy, being small is the new big. Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions. It is actually a great time to be a small company.
Voila! Twitter’s Role in Marketing is Understood
This post helps marketers figure out where Twitter fits in their overall strategy. It’s not the “end all” — but it can be effective the grabbing attention you need to engage in conversation elsewhere.
Increasing Sales May Not be Related to Selling
Sales are down, should we fire the sales guys? No — perhaps you should fire the Ops guys! This post examines how failures across the organization may be the reason your brand stinks and sales are down.
Maybe Bill Murray Was on to Something
This post cautions/reminds marketers that even the best social media tools in the wrong hands can wreak havoc on your marketing plan.
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