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	<title>Polarity &#187; Execution</title>
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	<link>http://polarityinc.com</link>
	<description>Helping companies go beyond ad impressions to actually sell something</description>
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		<title>Give It To Me Straight</title>
		<link>http://polarityinc.com/2010/04/give-it-to-me-straight/</link>
		<comments>http://polarityinc.com/2010/04/give-it-to-me-straight/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 20:10:32 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[sales prospecting]]></category>
		<category><![CDATA[sales qualifying]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=1032</guid>
		<description><![CDATA[Why "No" beats "Maybe" in a sales call.  The secret to increasing sales productivity might lie in our ability to make it comfortable for a suspect to say "No."]]></description>
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		<title>Frontline Employees &#8211; Brand Ambassadors or Brand Assassins?</title>
		<link>http://polarityinc.com/2010/01/frontline-employees-brand-ambassadors-or-brand-killers/</link>
		<comments>http://polarityinc.com/2010/01/frontline-employees-brand-ambassadors-or-brand-killers/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 00:22:31 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[brand ambassadors]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[frontline employees]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=838</guid>
		<description><![CDATA[Frontline employees are the key to a positive brand experience in business, but nowhere is this more critical than services businesses.  Here's an example of a management failure to enroll frontline employees in becoming brand ambassadors.]]></description>
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		<title>How Subaru Stubbed its Toe at Whole Foods</title>
		<link>http://polarityinc.com/2009/11/how-subaru-stubbed-its-toe-at-whole-foods/</link>
		<comments>http://polarityinc.com/2009/11/how-subaru-stubbed-its-toe-at-whole-foods/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:56:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[field marketing]]></category>
		<category><![CDATA[subaru]]></category>
		<category><![CDATA[test drive]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=826</guid>
		<description><![CDATA[Environmentally friendly and hip brand (Subaru) takes a good idea and botches the execution -- "who's to blame" is less important than "how to avoid" making the same mistake.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Twitter Tools and Tips for Online Retailers</title>
		<link>http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/</link>
		<comments>http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 18:31:38 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[online retail]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=619</guid>
		<description><![CDATA[Twitter tips for online retailers]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Small Business: Now is Your Time to Roar!</title>
		<link>http://polarityinc.com/2009/03/small-businesses-now-is-your-time-to-roar/</link>
		<comments>http://polarityinc.com/2009/03/small-businesses-now-is-your-time-to-roar/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 19:52:06 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=408</guid>
		<description><![CDATA[This post points out that in today's challenging global economy, being small is the new big.  Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions.  It is actually a great time to be a small company.]]></description>
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		<title>Voila! Twitter&#8217;s Role in Marketing is Understood</title>
		<link>http://polarityinc.com/2009/02/voila-twitters-role-in-marketing-is-understood/</link>
		<comments>http://polarityinc.com/2009/02/voila-twitters-role-in-marketing-is-understood/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 20:46:49 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=350</guid>
		<description><![CDATA[This post helps marketers figure out where Twitter fits in their overall strategy.  It's not the "end all" -- but it can be effective the grabbing attention you need to engage in conversation elsewhere. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Increasing Sales May Not be Related to Selling</title>
		<link>http://polarityinc.com/2009/02/increasing-sales-may-not-be-related-to-selling/</link>
		<comments>http://polarityinc.com/2009/02/increasing-sales-may-not-be-related-to-selling/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 18:22:35 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand promise]]></category>
		<category><![CDATA[increasing sales]]></category>

		<guid isPermaLink="false">http://polarityinc.com/?p=289</guid>
		<description><![CDATA[Sales are down, should we fire the sales guys?  No -- perhaps you should fire the Ops guys!  This post examines how failures across the organization may be the reason your brand stinks and sales are down.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Maybe Bill Murray Was on to Something</title>
		<link>http://polarityinc.com/2009/01/delivering-brand-promise/</link>
		<comments>http://polarityinc.com/2009/01/delivering-brand-promise/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 22:26:43 +0000</pubDate>
		<dc:creator>Steve Patti</dc:creator>
				<category><![CDATA[Execution]]></category>
		<category><![CDATA[marketing execution]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://polarity.creativelink.us/?p=7</guid>
		<description><![CDATA[This post cautions/reminds marketers that even the best social media tools in the wrong hands can wreak havoc on your marketing plan.]]></description>
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