Execution
Give It To Me Straight
Why “No” beats “Maybe” in a sales call. The secret to increasing sales productivity might lie in our ability to make it comfortable for a suspect to say “No.”
Frontline Employees – Brand Ambassadors or Brand Assassins?
Frontline employees are the key to a positive brand experience in business, but nowhere is this more critical than services businesses. Here’s an example of a management failure to enroll frontline employees in becoming brand ambassadors.
How Subaru Stubbed its Toe at Whole Foods
Environmentally friendly and hip brand (Subaru) takes a good idea and botches the execution — “who’s to blame” is less important than “how to avoid” making the same mistake.
Small Business: Now is Your Time to Roar!
This post points out that in today’s challenging global economy, being small is the new big. Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions. It is actually a great time to be a small company.
Voila! Twitter’s Role in Marketing is Understood
This post helps marketers figure out where Twitter fits in their overall strategy. It’s not the “end all” — but it can be effective the grabbing attention you need to engage in conversation elsewhere.
Increasing Sales May Not be Related to Selling
Sales are down, should we fire the sales guys? No — perhaps you should fire the Ops guys! This post examines how failures across the organization may be the reason your brand stinks and sales are down.
Maybe Bill Murray Was on to Something
This post cautions/reminds marketers that even the best social media tools in the wrong hands can wreak havoc on your marketing plan.
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