Why “No” beats “Maybe” in a sales call. The secret to increasing sales productivity might lie in our ability to make it comfortable for a suspect to say “No.”
Frontline employees are the key to a positive brand experience in business, but nowhere is this more critical than services businesses. Here’s an example of a management failure to enroll frontline employees in becoming brand ambassadors.
Environmentally friendly and hip brand (Subaru) takes a good idea and botches the execution — “who’s to blame” is less important than “how to avoid” making the same mistake.
This post points out that in today’s challenging global economy, being small is the new big. Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions. It is actually a great time to be a small company.
This post helps marketers figure out where Twitter fits in their overall strategy. It’s not the “end all” — but it can be effective the grabbing attention you need to engage in conversation elsewhere.
Sales are down, should we fire the sales guys? No — perhaps you should fire the Ops guys! This post examines how failures across the organization may be the reason your brand stinks and sales are down.
This post cautions/reminds marketers that even the best social media tools in the wrong hands can wreak havoc on your marketing plan.
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