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Buzzword Bingo

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Marketing Buzzwords — Spotting a Smokescreen (vol 2)

By Steve Patti ⋅ January 3, 2009 ⋅ Post a comment

In our continuing series of buzzword bingo, here’s a list of marketing and advertising terms you can substitute for one of the terms lists in our previous post: (courtesy of the guys at Pear Analytics)
List
immersion
experience
resonate
radiate
approach
persuasive
conceptual
interactive
multi-cultural
innovative
reach
outreach
multilayered
emerging
traditional
non-traditional
synergy
synergistic
consistency

Marketing Buzzwords – Spotting a Smokescreen (vol 1)

By Steve Patti ⋅ January 2, 2009 ⋅ Post a comment

Many of us have sat at those conferences or agency marketing meetings where the buzzwords were flying around and we were just trying to keep up. One of the ways to recognize potential marketing smokescreens is to count the buzzword phrases.
To have a little fun, we’ve created our own list to keep an eye [...]

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