Steve Patti
Marketers: We’ve Seen the Enemy — and It’s Us
This post comments on marketers being their own worst enemies for lack of change. Fear, apathy, laziness, and other factors combine to paralyze implementing the ideas of best-selling experts.
Marketers – Are You Ready for the New Normal?
This post examines the “new normal” as defined by economists where economic growth will be replaced with economic survival. Marketers need to be ready for the “new normal” by embracing measurement, testing, and optimization of their tactics.
Are Traditional Ad Agencies Relevant Anymore?
This post questions whether the traditional ad agency is relevant in today’s marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.
Small Business: Now is Your Time to Roar!
This post points out that in today’s challenging global economy, being small is the new big. Specifically, small companies can out-maneuver most big companies in authentic customer dialogue, customer service excellence, response to marketing conditions, and making decisions. It is actually a great time to be a small company.
Ad Age Agrees — CMO’s to Be Financially Accountable
Ad Age article highlighting the increasing focus on CMO’s to be financially accountable for marketing performance.
Removing the Blindfold When Making Budget Cuts
This post highlights the value of using monitoring the social web and analyzing sales funnel performance to better understand ROI and the performance of marketing tactics when considering budget cuts.
“Strategery” is Not Just for Will Farrell
This post highlights the continual struggle for traditional ad agencies to shed their singular role in creating awareness and embrace the opportunity to be an integrated marketing solution to their clients’ problems.
Voila! Twitter’s Role in Marketing is Understood
This post helps marketers figure out where Twitter fits in their overall strategy. It’s not the “end all” — but it can be effective the grabbing attention you need to engage in conversation elsewhere.
Doug Hall is on to Something: End the Marketing Madness
This post prompts marketers to self-examine their positioning and marketing culture. Tricks/offers work to stimulate short-term sales, but are you engaged in meaningful marketing to build long-term ROI?
Increasing Sales May Not be Related to Selling
Sales are down, should we fire the sales guys? No — perhaps you should fire the Ops guys! This post examines how failures across the organization may be the reason your brand stinks and sales are down.
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