Goodbye Ad Impressions …. Hello Sales Results

The demise of traditional advertising has produced a devastating impact on ad agency billings, as engagement has replaced interruption in modern marketing.

As agency executives scramble to look for new sources of revenue, a sobering reality has emerged that their organization structure and market approach is not optimized for engagement.  Further, clients now demand ROI and fewer agencies are actually equipped to deliver it.

We can help agencies make this transition to performance accountability by helping them re-invent four impact areas:

Agency Re-Invention Services:

(1) Thought Leadership – “creative” has become a commodity; the real strategic value is knowing what to do to deliver sales results.

(2) Strategy – we can help you integrate your laundry list of digital and offline tactics into an approach that can be replicated for success.

(3) Metrics – client CFO’s are demanding more of their marketing teams, so give them the data they need.  We’ll show you how to structure both financial and behavioral metrics to improve marketing decision making.

(4) Organization – structuring around creative functions is OUT (print, web, production); structuring around engagement functions is IN (lead generation, permission/CRM, lead conversion, referral).  We’ll show you how to do it.