Goodbye Ad Impressions …. Hello Sales Results

The demise of traditional advertising has produced a devastating impact on ad agency billings.

As agency executives scramble to look for new sources of revenue, a sobering reality has emerged that the days of lofty retainers to deliver “ad impressions” are gone forever.  Clients now demand ROI and few agencies are actually equipped to deliver it.

We can help agencies make this transition to performance accountability by helping them re-invent four impact areas:

Agency Re-Invention Services:

(1) Thought Leadership – “creative” has become a commodity; the real strategic value is knowing what to do to deliver sales results.  We’ll show you how to transition from pitching ingredients to directing the recipe.

(2) Strategy – stop interrupting and start interacting; we’ll show you how to apply the sales funnel concept to plan/manage tactics in real-time.  There are 3 phases in the sales funnel — starting using them!

(3) Metrics – you can’t manage what you can’t measure; we’ll show you how to remove the guesswork from your marketing decision making.

(4) Organization – structuring around creative functions is OUT (print, web, production); structuring around sales functions is IN (lead generation, permission/CRM, lead conversion, referral).  We’ll show you how to do it.