Founded in 1996, Polarity is a boutique marketing services firm that bridges the resource gap between what ad agencies can deliver (media impressions) and what brand marketers need (sales results).
We help marketers identify their best customers, develop strategies for connecting with them, and then engage them through content and dialogue to build relationships that can be leveraged into sales. We help brands transition from selling cycles to buying cycles while establishing performance metrics to improve decision making.
Founder Steve Patti and staff have real-world marketing experience and have helped Fortune 500 brands increase sales across North America and Europe. Clients have included Acer, Brother, Compaq, Dell, Hewlett Packard, Intel, Lexmark, TGI Friday’s, VISA, Chase, Fleet, Fair Isaac (My FICO), Kodak, Sony Music, Pocket Wireless, and many others. Satisfied agencies include: Momentum (Tony’s Pizza, Smucker’s/JIF), Marketing Drive Worldwide, Publicis (BMW), Zipatoni (Motorola), The Integer Group (Coors), MARC USA (Bennigan’s), and Creative Link (Spectrum Health Clubs, Facelogic Spa’s).