Comments on: Bank Industry Marketing: Oxymoron or Opportunity? http://polarityinc.com/2009/08/bank-industry-marketing-oxymoron-or-opportunity/ Helping companies go beyond ad impressions to actually sell something Mon, 08 Aug 2011 04:09:08 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Steve Patti http://polarityinc.com/2009/08/bank-industry-marketing-oxymoron-or-opportunity/comment-page-1/#comment-559 Steve Patti Tue, 15 Sep 2009 01:23:06 +0000 http://polarityinc.com/?p=689#comment-559 I had a discussion today with a recruiter representing a midwest bank seeking a CMO. The recruiter had prior experience as a marketing director and understood the futility of traditional "interruption marketing" so prevalent across the banking industry. We shared that what banks want (hiring veteran "marketers" from within the financial industry) is not what banks actually need (marketers with B2C/retail skills who also have an understanding of bank/financial markets). Despite his recommendations to the contrary, his client will not consider a CMO with true B2C marketing experience. Chalk up another one to "more of the same." I had a discussion today with a recruiter representing a midwest bank seeking a CMO. The recruiter had prior experience as a marketing director and understood the futility of traditional “interruption marketing” so prevalent across the banking industry. We shared that what banks want (hiring veteran “marketers” from within the financial industry) is not what banks actually need (marketers with B2C/retail skills who also have an understanding of bank/financial markets).

Despite his recommendations to the contrary, his client will not consider a CMO with true B2C marketing experience.

Chalk up another one to “more of the same.”

]]> By: Steve Patti http://polarityinc.com/2009/08/bank-industry-marketing-oxymoron-or-opportunity/comment-page-1/#comment-556 Steve Patti Mon, 07 Sep 2009 19:29:21 +0000 http://polarityinc.com/?p=689#comment-556 I just looked through this week's Houston Business Journal and counted nearly a dozen bank advertisements (both national & regional). No invitation for reader interaction, no inbound lead generation (or ad tracking), and Bank of Texas even spent money on a 1/4 page color ad to announce the addition of a bank employee (unlikely call-to-action for a user to move their banking). Disappointing. I just looked through this week’s Houston Business Journal and counted nearly a dozen bank advertisements (both national & regional).

No invitation for reader interaction, no inbound lead generation (or ad tracking), and Bank of Texas even spent money on a 1/4 page color ad to announce the addition of a bank employee (unlikely call-to-action for a user to move their banking).

Disappointing.

]]>