Comments on: Twitter Tools and Tips for Online Retailers http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/ Helping companies go beyond ad impressions to actually sell something Tue, 24 Aug 2010 00:14:41 +0000 hourly 1 http://wordpress.org/?v=3.0 By: John Beasley http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/comment-page-1/#comment-535 John Beasley Tue, 18 Aug 2009 20:28:59 +0000 http://polarityinc.com/?p=619#comment-535 TwitterOnTheRun is an automated self-sustaining TWITTER program that follows Tweeters who are interested in what you are interested in on TWITTER. You tell the program which Tweeters are already talking about what you are about, and it follows for you just like the specified Tweeter follows. When you follow Tweeters who have common interests with you on TWITTER, they are highly likely to follow you back. Then you can get your message out to all of them with one simple tweet or more tweets, if you choose! TwitterOnTheRun is an automated self-sustaining TWITTER program that follows Tweeters who are interested in what you are interested in on TWITTER. You tell the program which Tweeters are already talking about what you are about, and it follows for you just like the specified Tweeter follows. When you follow Tweeters who have common interests with you on TWITTER, they are highly likely to follow you back. Then you can get your message out to all of them with one simple tweet or more tweets, if you choose!

]]> By: Ryan Kelly http://polarityinc.com/2009/06/twitter-tips-for-online-retailers/comment-page-1/#comment-512 Ryan Kelly Mon, 15 Jun 2009 05:01:20 +0000 http://polarityinc.com/?p=619#comment-512 Steve, I think you are right on when you say "the jury is still out" on how to use Twitter and the carriage industry of endless tools. However, one insight I can add is that one of my large, international clients said that every time they posted a promo or special Twitter-only offer, they would actually lose followers that way. They did make some sales, but nothing significant. Companies need to be careful that they don't pollute the social networks with promos and advertising, and focus more on the conversation and engagement. Steve, I think you are right on when you say “the jury is still out” on how to use Twitter and the carriage industry of endless tools.

However, one insight I can add is that one of my large, international clients said that every time they posted a promo or special Twitter-only offer, they would actually lose followers that way. They did make some sales, but nothing significant.

Companies need to be careful that they don’t pollute the social networks with promos and advertising, and focus more on the conversation and engagement.

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