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Paradigm Shift: From Monolog to Dialogue

By Steve Patti ⋅ January 12, 2009 ⋅ Post a comment
The biggest challenge facing today’s marketer is the demise of interruption advertising and its impact on brand management and sales cycles. 
This shift from interruption to interaction requires a new engagement model between brands and buyers: (i) connect via content, (ii) build trust, and (iii) convert trust to sales. Unfortunately, many marketers lack the skills to succeed.

We help marketers build and execute a simple blueprint for lead generation:

(1) Develop buyer personas to identify your most profitable customers

(2) Engage potential buyers via lead nurturing to create a “sales ready” lead

(3) Establish metrics to reveal what is working and what is not

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