Welcome to Polarity
Paradigm Shift: From Monolog to Dialogue
The biggest challenge facing today’s marketer is the demise of interruption advertising and its impact on brand management and sales cycles.
This shift from interruption to interaction requires a new engagement model between brands and buyers: (i) connect with buyers, (ii) build trust, and (iii) convert trust to sales. Unfortunately, many marketers lack the skills to succeed.
We provide marketers with a simple blueprint for succeeding in the “new normal,” including how to:
(1) Develop a unique brand story based on your USP.
(2) Identify buyer personas of profitable customers who can benefit from your USP.
(3) Develop engagement strategies for reaching your buyer personas.
(4) Establish metrics to reveal what is working and what is not.
Featured Post
This post questions whether the traditional ad agency is relevant in today's marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.
Recent Posts
Browse
ad agency struggles advertising brand assessment brand consistency brand experience branding brand position brand promise brand reputation brand reputation management Brand Value Proposition CRM customer acquisition customer acquisition cost customer buying cycle customer churn customer lifetime value customer profitability customer referral customer retention Facebook financial accountability increasing sales innovation interruption advertising marketing budget marketing execution marketing measurement marketing mix marketing planning marketing ROI marketing strategy Meaningful Marketing NY Times Permission marketing purchase funnel retention ROI small business social media social networking social web strategery Strategy TwitterAll logos, brands and trademarks are the property of their respective owners. All rights reserved.
Recent Comments