
This shift from interruption to interaction requires a new engagement model between brands and buyers: (i) connect with buyers, (ii) build trust, and (iii) convert trust to sales. Unfortunately, many marketers lack the skills to succeed.
We provide marketers with a simple blueprint for succeeding in the “new normal,” including how to:
(1) Develop a unique brand story based on your USP.
(2) Identify buyer personas of profitable customers who can benefit from your USP.
(3) Develop engagement strategies for reaching your buyer personas.
(4) Establish metrics to reveal what is working and what is not.
This post questions whether the traditional ad agency is relevant in today's marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.
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