We help marketers build and execute a simple blueprint for lead generation:
(1) Develop buyer personas to identify your most profitable customers
(2) Engage potential buyers via lead nurturing to create a “sales ready” lead
(3) Establish metrics to reveal what is working and what is not
This post questions whether the traditional ad agency is relevant in today's marketing environment. Specifically, increasing client sales requires mastery and measurement of tactics across the sales funnel and ads are only one tactic within the Awareness phase.